Established Companies, Get Ready for the Collaborative Economy – Alexandra Samuel – Harvard Business Review 

As more and more startups like Airbnb, Etsy and Kickstarter crowd into the space of the collaborative economy, big brands are starting to get in on the action, too. Staples sells products developed on Quirky; Avis has acquired Zipcar; Walgreens has partnered with TaskRabbit for delivery.

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