Key traits of the modern social communicator

Very rarely do we like being told what to do, especially when it comes to doing our job. But most of us do appreciate sound advice. In fact, we prefer that useful information is shared with us. continue


The Best Length for Every Online Content 

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?

I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.

Marketing Technology is All About Content | Social Media Today 

I was doing research on Google Trends and noticed something interesting. The phrase “social media marketing” grew tremendously from 2009 to 2011 and has since leveled off, without future growth in sight. Meanwhile, the phrase “content marketing” has really picked up in the last year and is on a significant upwards trajectory. I realized that these simple graphs told a larger story about today’s marketing landscape.

How to Measure the ROI from Your Ongoing SEO Efforts 

Measuring the success of your search engine optimization efforts is important to ascertain whether your time, money and efforts are allocated effectively. SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services.

The World of Social Media Monitoring And Analytics – infographic ~ Digital Information World 

Are you analyzing social media insights to measure the Return-on-Investment of your marketing efforts?
If leveraged well, social insights can reveal consumer opinion and trends, and can be useful to make future predictions. For businesses and organizations properly utilizing this data, it can be key to success.

3 Questions to Ask Yourself Before Paying to Promote Your Content

As if creating compelling, informative content isn’t important enough, you still have to get content to the eyes of interested consumers. This is why in some cases, paid promotion is a good idea.

3 Ways Mobile Advertising Can Be Effective 

Mobile marketing and advertising are at the forefront of most analysts’ predictions for what will be pivotal in 2014, and it’s not a far-fetched proposal. In 2013 there was 75% growth in mobile advertising, according to AdAge Mobile Fact Pack.
No longer is mobile marketing and advertising a peripheral issue for businesses—rather, it’s being seen as an essential component of any marketing strategy.

Can Snapchat Work For Your Brand?

I’m sure by now you’ve heard of Snapchat. It’s been all the rage throughout 2013. From disappearing messages, NSFW messaging to even turning down a $3B offer from Facebook, Snapchat has been everywhere. 

What Does a Day in Social Media Look Like? [Infographic]

Of the world’s roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms? The following infographic by Saxum shows the daily activity on Facebook, Twitter, LinkedIn, Pinterest, Vine, Google

5 Helpful Hints for Creating and Leveraging User-Generated Content

You’d think “user-generated” would be easy to use and to generate. But few marketers really get how to effectively leverage their active networks for content marketing. They’re puzzled with how to engage users, and stumped what to do with content.