Very rarely do we like being told what to do, especially when it comes to doing our job. But most of us do appreciate sound advice. In fact, we prefer that useful information is shared with us. continue
Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?
I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.
I was doing research on Google Trends and noticed something interesting. The phrase “social media marketing” grew tremendously from 2009 to 2011 and has since leveled off, without future growth in sight. Meanwhile, the phrase “content marketing” has really picked up in the last year and is on a significant upwards trajectory. I realized that these simple graphs told a larger story about today’s marketing landscape.
Measuring the success of your search engine optimization efforts is important to ascertain whether your time, money and efforts are allocated effectively. SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services.
Are you analyzing social media insights to measure the Return-on-Investment of your marketing efforts?
If leveraged well, social insights can reveal consumer opinion and trends, and can be useful to make future predictions. For businesses and organizations properly utilizing this data, it can be key to success.
Content marketing is now bigger than ever and has been rapidly embraced by the majority of agencies and in-house online marketing teams across the globe. continue
Successful content marketing has several important components that work together to attract your ideal customers.
As if creating compelling, informative content isn’t important enough, you still have to get content to the eyes of interested consumers. This is why in some cases, paid promotion is a good idea.
Mobile marketing and advertising are at the forefront of most analysts’ predictions for what will be pivotal in 2014, and it’s not a far-fetched proposal. In 2013 there was 75% growth in mobile advertising, according to AdAge Mobile Fact Pack.
No longer is mobile marketing and advertising a peripheral issue for businesses—rather, it’s being seen as an essential component of any marketing strategy.
I’m sure by now you’ve heard of Snapchat. It’s been all the rage throughout 2013. From disappearing messages, NSFW messaging to even turning down a $3B offer from Facebook, Snapchat has been everywhere.
This is a global view featuring the best digital marketing ideas from the U.S., Thailand, India, New Zealand, France, Brazil, Argentina, Australia, and South Korea.
I’d be a wealthy man if I had a euro for every time someone at a conference flashed up a slide of Don Draper. Don, staring out at today’s ad industry, Scotch in hand, coolly mocking us for our data obsessed, media-led world.…
Of the world’s roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms? The following infographic by Saxum shows the daily activity on Facebook, Twitter, LinkedIn, Pinterest, Vine, Google…
You’d think “user-generated” would be easy to use and to generate. But few marketers really get how to effectively leverage their active networks for content marketing. They’re puzzled with how to engage users, and stumped what to do with content.…
Content marketing is a way of communicating with your customers and prospects without pitching your products or services…
Topsy, one of the last remaining Twitter search and analytics companies, has been …