“Why Twitter Will Outlast Facebook” di @StoryTellerMN il @LinkedIn

I’m not really one for prognostication, especially where it concerns this frenetic digital world, but in 2011 I made a prediction that raised the eyebrow of a friend and it’s this: Twitter will outlast Facebook. Continue

Social Media and Customer acquisition

If you just started a small business, you’re probably wondering how you can use social media to connect and acquire customers. Social media is known for helping businesses improve brand awareness, but one of the ways to assure that your random Twitter followers or Facebook fans will eventually become customers is when you create and share meaningful content. continue

The Twitter mute button: Passive aggressiveness for the win!

Twitter might not be turning a profit, but we can’t fault the service for bad timing. On the same morning that the social media network erupted with a cacophony of Solange Knowles-beating-up-on-Jay-Z-in-an-elevator tweets, Twitter unveiled a new function: a mute button. continue

10 Tips to Protect Yourself on Social Networks | Robert Siciliano

With the prevalence of mobile devices, more than ever, it’s easy for us to share our lives with the world. And yes, social networks are all about staying in touch with friends and family, and sharing events in your life, but perhaps it’s too easy to share information? continue

Why You Should Be Using Twitter Ads Over Any Other Advertising Platform – SumAll

Early adopting marketers saw that their ads performed remarkably well, were cheap, and soon advertisers started flocking to the platform. These days, it seems everyone’s a Facebook Ads expert. continue

Mark Zuckerberg explains Facebook’s future, from VR to anonymity

No one ever accused Mark Zuckerberg of standing pat.

The Facebook social network has expanded to over 1.2 billion people across the globe, and the company has successfully moved its primary application — “the big blue app” — onto smartphones.

How Men and Women Use Mobile and Social Media Differently (Infographic) | Entrepreneur.com

As the old saying goes, men are from Mars and women are from Venus.

An infographic from FinancesOnline.com gives that theory a bit more weight. The graphic illustrates the different ways the genders use social media and mobile.

Facebook Is Reportedly Near Approval For E-Money Service In Ireland 

Facebook wants to be more than a social network — it is planning to facilitate financial services in the form of electronic money and remittances, the Financial Times reports (as spotted first by Benedict Evans).

The Best Length for Every Online Content 

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?

I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.

Marketing Technology is All About Content | Social Media Today 

I was doing research on Google Trends and noticed something interesting. The phrase “social media marketing” grew tremendously from 2009 to 2011 and has since leveled off, without future growth in sight. Meanwhile, the phrase “content marketing” has really picked up in the last year and is on a significant upwards trajectory. I realized that these simple graphs told a larger story about today’s marketing landscape.

Would You Rather be Social or Interesting? 

The “Interest Graph” is not the “Social Graph”. But what does that mean and why should you care?
Despite the rapid ascent of Interest-based platforms, such as Pinterest, Sulia, WeHeartIt and Wanelo, we rarely see dialogue about the Interest Graph except in a Social context. However, The Interest Graph and Social Graph are two fundamentally different infrastructures with different underlying assumptions for marketers.

Shopify Examines Social ROI For Commerce Sites, Finds Facebook Dominates But Reddit Is Growing

Shopify has compiled data from its platform merchants to determine how much value commerce sites get from social media engagement, and put the results into a massive infographic.

10 Signs You’re Using Social Media Wrong | Entrepreneur.com

There’s a vast difference between running social media profiles because that’s the de facto expectation of businesses these days and actually building a substantive social following that contributes to your business goals.