I’m not really one for prognostication, especially where it concerns this frenetic digital world, but in 2011 I made a prediction that raised the eyebrow of a friend and it’s this: Twitter will outlast Facebook. Continue
If you just started a small business, you’re probably wondering how you can use social media to connect and acquire customers. Social media is known for helping businesses improve brand awareness, but one of the ways to assure that your random Twitter followers or Facebook fans will eventually become customers is when you create and share meaningful content. continue
Twitter might not be turning a profit, but we can’t fault the service for bad timing. On the same morning that the social media network erupted with a cacophony of Solange Knowles-beating-up-on-Jay-Z-in-an-elevator tweets, Twitter unveiled a new function: a mute button. continue
With the prevalence of mobile devices, more than ever, it’s easy for us to share our lives with the world. And yes, social networks are all about staying in touch with friends and family, and sharing events in your life, but perhaps it’s too easy to share information? continue
Early adopting marketers saw that their ads performed remarkably well, were cheap, and soon advertisers started flocking to the platform. These days, it seems everyone’s a Facebook Ads expert. continue
No one ever accused Mark Zuckerberg of standing pat.
The Facebook social network has expanded to over 1.2 billion people across the globe, and the company has successfully moved its primary application — “the big blue app” — onto smartphones.
Facebook released its first quarter 2014 earnings report on Wednesday, beating Wall Street’s estimates with posted revenues of $2.5 billion.
As the old saying goes, men are from Mars and women are from Venus.
An infographic from FinancesOnline.com gives that theory a bit more weight. The graphic illustrates the different ways the genders use social media and mobile.
Facebook wants to be more than a social network — it is planning to facilitate financial services in the form of electronic money and remittances, the Financial Times reports (as spotted first by Benedict Evans).
Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?
I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.
Social-savvy brands have been using Twitter to engage with fans and followers for years, but since we know most of them aren’t advertising, what are they using the service for?
As you know there are a bunch of social networks available today, from the relatively tiny one like Pinterest to the titan like Twitter, each has its own audience, taste and value.
It turns out that in 2014, blocking access to part of the internet isn’t very easy.
Yesterday, Turkey tried blocking Twitter ahead of elections. But people have been finding ways around the block.
I was doing research on Google Trends and noticed something interesting. The phrase “social media marketing” grew tremendously from 2009 to 2011 and has since leveled off, without future growth in sight. Meanwhile, the phrase “content marketing” has really picked up in the last year and is on a significant upwards trajectory. I realized that these simple graphs told a larger story about today’s marketing landscape.
Researcher Danah Boyd talks about teens, identity, and the future of digital communication
The “Interest Graph” is not the “Social Graph”. But what does that mean and why should you care?
Despite the rapid ascent of Interest-based platforms, such as Pinterest, Sulia, WeHeartIt and Wanelo, we rarely see dialogue about the Interest Graph except in a Social context. However, The Interest Graph and Social Graph are two fundamentally different infrastructures with different underlying assumptions for marketers.
Shopify has compiled data from its platform merchants to determine how much value commerce sites get from social media engagement, and put the results into a massive infographic.
If you’re only marketing your brand online, you’re missing out on a sizable chunk of potential customers.
Ready to erase your tracks and disappear online, once and for all? This infographic from Who Is Hosting This reveals the nine steps you need to take to remove your personal information collected all over the web.
There’s a vast difference between running social media profiles because that’s the de facto expectation of businesses these days and actually building a substantive social following that contributes to your business goals.