Great Branding Takes More Than Advertising – Management Tip of the Day – April 29, 2014 – Harvard Business Review 

As digital disrupts more marketplaces, brands become more important and valuable – not less. They provide meaning and satisfy emotional needs. As consumers experience information overload, the tendency to gravitate toward what’s familiar increases.

Breaking Up with Facebook: Where Are Brands and Young Users Going? 

“We’d love to say ‘It’s not you, it’s us’ but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot,” wrote delivery service Eat24 in its breakup letter with Facebook.

Twitter Adds New Tailored Audiences Options: Upload From Your CRM, Target By Twitter ID

Twitter debuted tailored audiences just over a month ago to give advertisers more sophisticated targeting capabilities, including retargeting, on the social platform. Today the company announced new ways to create target audiences that should