The World of Social Media Monitoring And Analytics – infographic ~ Digital Information World 

Are you analyzing social media insights to measure the Return-on-Investment of your marketing efforts?
If leveraged well, social insights can reveal consumer opinion and trends, and can be useful to make future predictions. For businesses and organizations properly utilizing this data, it can be key to success.

How to Measure Social Media Lead Generation by Channel 

Leads are a catalyst to your business. Any customer who might be interested or conducts an inquiry about your product or service becomes a lead. Generating leads gives you access to the wealth of potential customers. It also assists you in retargeting efforts.

7 Things Marketing Wants To Say To IT

Chief marketing officer David Perry knows exactly what he needs from his organization’s IT department. To maximize the success of his marketing strategies, he needs a CIO and a technology team that go beyond conventional support, Perry says — he’s looking for a partner that can help transform marketing.