Why You Should Be Using Twitter Ads Over Any Other Advertising Platform – SumAll

Early adopting marketers saw that their ads performed remarkably well, were cheap, and soon advertisers started flocking to the platform. These days, it seems everyone’s a Facebook Ads expert. continue

Three Ways to Humanize Your B2B Marketing… and Improve Results

Marketing has always been about people. Yet, it’s a pretty un-human marketing explosion out there. There is too much content and jargon-laden stuff chasing too little mindshare. In 2010, Google’s then CEO, Eric Schmidt, proclaimed that there is more content created every two days than in all of human history up through 2003. 

Facebook’s News Feed Algorithm Change: What It Means For Your Facebook Marketing Strategy

Facebook turned 10 this month! This seems like a birthday worth celebrating as we have all watched Facebook grow from an exclusive college-only social club to a social platform dominating the internet and connecting the entire world through likes, pokes, and shares. 

How Top Brands Use Twitter [INFOGRAPHIC] 

Did you know that with more than 13 million followers, Facebook is the most followed company on Twitter and the crown of most engaging brand goes to eBay. What if I told you that, 58 percent of world’s top brands have over 100,00 followers on Twitter, and that, majority of brands average at most ten tweets per day.

New Social Media Marketing Trends In 2014

It is impressive how social media trends have dramatically progressed over the past few years. Social media marketing is becoming a powerful means of advertising products and services without having to sound like a salesman. What started out as a

Three Trends Changing Social Media Marketing Strategies

As more consumers access the Internet for their news, shopping and numerous other daily activities, social media has become a powerful player in many marketing strategies. This communication avenue allows you to broadcast your mission and goals to

Twitter vs. Facebook Ad Showdown: Which Offers the Best Social Media Ad Platform?

In social advertising, where is your money better spent—on Twitter, or on Facebook? Facebook allows for some useful targeting, with a variety of expressed and implied interests available as options for targeting its users, and it has worked hard