Early adopting marketers saw that their ads performed remarkably well, were cheap, and soon advertisers started flocking to the platform. These days, it seems everyone’s a Facebook Ads expert. continue
A lot has been written about digital marketplaces – virtual spaces in which a market operates – and, similarly, about niches – narrow target markets. However, the two are rarely contemplated together.
We rarely think about whether presentations are the best way to express our ideas; we just blindly create and deliver them. By some estimates, 350 presentations, on average, are delivered every second of every day.
Content marketing is now bigger than ever and has been rapidly embraced by the majority of agencies and in-house online marketing teams across the globe. continue
Marketing has always been about people. Yet, it’s a pretty un-human marketing explosion out there. There is too much content and jargon-laden stuff chasing too little mindshare. In 2010, Google’s then CEO, Eric Schmidt, proclaimed that there is more content created every two days than in all of human history up through 2003.
DiGiorno Pizza brand execs were initially dubious about Twitter.
Facebook turned 10 this month! This seems like a birthday worth celebrating as we have all watched Facebook grow from an exclusive college-only social club to a social platform dominating the internet and connecting the entire world through likes, pokes, and shares.
Did you know that with more than 13 million followers, Facebook is the most followed company on Twitter and the crown of most engaging brand goes to eBay. What if I told you that, 58 percent of world’s top brands have over 100,00 followers on Twitter, and that, majority of brands average at most ten tweets per day.
As if creating compelling, informative content isn’t important enough, you still have to get content to the eyes of interested consumers. This is why in some cases, paid promotion is a good idea.
Facebook just turned 10.
Ironically, if Facebook were a real person, it couldn’t join its own social network for another 3 years. (Mind you–this doesn’t stop under 13s from using the service.)
It is impressive how social media trends have dramatically progressed over the past few years. Social media marketing is becoming a powerful means of advertising products and services without having to sound like a salesman. What started out as a …
As more consumers access the Internet for their news, shopping and numerous other daily activities, social media has become a powerful player in many marketing strategies. This communication avenue allows you to broadcast your mission and goals to…
In social advertising, where is your money better spent—on Twitter, or on Facebook? Facebook allows for some useful targeting, with a variety of expressed and implied interests available as options for targeting its users, and it has worked hard …