Breaking Up with Facebook: Where Are Brands and Young Users Going? 

“We’d love to say ‘It’s not you, it’s us’ but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot,” wrote delivery service Eat24 in its breakup letter with Facebook.

After 10 Years of Facebook, 10 Things You Should Know About Social Marketing

This past week, Facebook turned 10 years old. While a handful of social networks came before Facebook, and many followed, Facebook was synonymous with social media for quite a while. For some time when people said social media they meant Facebook. Yes, there have always been other active social networks.

Apple shouldn’t be the next Microsoft

In a long, thoughtful post today, Mark Rogowsky writes for Forbes: “No, Apple Is Not Like Microsoft“. He responds to arguments put forth by Barclays analyst Ben Reitzes, which Steven Russolillo summarizes in Wall Street Journal post “Four Reasons Apple is the New Microsoft“.

Three Ways to Humanize Your B2B Marketing… and Improve Results

Marketing has always been about people. Yet, it’s a pretty un-human marketing explosion out there. There is too much content and jargon-laden stuff chasing too little mindshare. In 2010, Google’s then CEO, Eric Schmidt, proclaimed that there is more content created every two days than in all of human history up through 2003. 

Which Social Media Platform Is Right For Your Business? (Infographic) 

Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company?
With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience. However, this unique infographic by the media solutions company Leverage compares the differences between Pinterest, Twitter, Facebook, LinkedIn, Instagram and Google+. In turn, this can help guide your social media decision-making.

People don’t buy products, they buy better versions of themselves

There is the famous story about Steve Jobs when he invented the iPod and everyone in the news and the rest of the tech industry scratched their head a little. MP3 players had been around for quite a while, what was so different about the iPod

Decision makers still sceptical about social? Here’s how to sell it to them

I often hear questions from business executives on why they should use and integrate social media marketing for their business. Traditional marketing methods such as radio, television, print, and newspaper advertisements are busy losing momentum