4 Ways the Best Sales Teams Beat the Market – Daniel Birke, David Sprengel, Jochen Ulrich , and Michael Viertler – Harvard Business Review 

Customers today use an average of six channels during the buying process, and the number of channels available to them is only increasing. Competition for those customers has also increased as margins have tightened.

What People Get Wrong About Marketing Campaigns

There has been a lot of debate lately about marketing campaigns. In December, Gartner’s Jake Sorofman suggested concentrated campaigns may not have a place anymore amid the continuous storytelling of today’s content marketing. His colleague, Jennifer Beck, vehemently disagreed.