Marketers Need to Think More Like Publishers – Greg Satell – Harvard Business Review 

In 2010, Pepsi pulled its Super Bowl ads and invested $20 million into its Refresh project, which employed crowdsourcing to support good causes. It was an astounding social media success, with more than 87 million votes cast.

The Best (and Worst) of 2014 Sochi Olympics Marketing Strategy

Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot focusing on the dedicated Olympian who wakes up super early, braves crazy cold temperatures and sacrifices a “normal” life for their dream. continue

Facebook at 10: How it grew from a social network to a social phenomenon

A decade ago, four friends launched a service in their Harvard dorm room. TheFacebook.com was originally supposed to be just a social network, but what wound up happening over the the course of its history surprisedeven the man who would be the face of the company.

10 Insights on How Top Marketers Use Twitter – Report 

There is one big advantage Twitter has over Facebook. It’s not filtered.
That is both a blessing and a curse. It means you can see every tweet as it streams past from your followers. But it can be overwhelming.
That is why using lists and #hashtags are vital to glean the gems from the garbage on Twitter.

New Social Media Marketing Trends In 2014

It is impressive how social media trends have dramatically progressed over the past few years. Social media marketing is becoming a powerful means of advertising products and services without having to sound like a salesman. What started out as a