In 2010, Pepsi pulled its Super Bowl ads and invested $20 million into its Refresh project, which employed crowdsourcing to support good causes. It was an astounding social media success, with more than 87 million votes cast.
Content marketing is now bigger than ever and has been rapidly embraced by the majority of agencies and in-house online marketing teams across the globe. continue
Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot focusing on the dedicated Olympian who wakes up super early, braves crazy cold temperatures and sacrifices a “normal” life for their dream. continue
When I first launched the Nuclear Chowder Marketing website, I had a couple of very specific goals. First, I wanted to demonstrate that money loves speed. The second was to test some new and popular marketing strategies. I will explain both of these goals in a moment.
A decade ago, four friends launched a service in their Harvard dorm room. TheFacebook.com was originally supposed to be just a social network, but what wound up happening over the the course of its history surprisedeven the man who would be the face of the company.
There is one big advantage Twitter has over Facebook. It’s not filtered.
That is both a blessing and a curse. It means you can see every tweet as it streams past from your followers. But it can be overwhelming.
That is why using lists and #hashtags are vital to glean the gems from the garbage on Twitter.
Successful content marketing has several important components that work together to attract your ideal customers.
As if creating compelling, informative content isn’t important enough, you still have to get content to the eyes of interested consumers. This is why in some cases, paid promotion is a good idea.
Over the past decade, companies and executives have re-discovered the power of incorporating public speaking into the marketing mix. Some of the advantages include:
This is a global view featuring the best digital marketing ideas from the U.S., Thailand, India, New Zealand, France, Brazil, Argentina, Australia, and South Korea.
It is impressive how social media trends have dramatically progressed over the past few years. Social media marketing is becoming a powerful means of advertising products and services without having to sound like a salesman. What started out as a …
Content marketing is a way of communicating with your customers and prospects without pitching your products or services…