Projecting a Great Customer Experience a Half Year Ahead

The hunt for new customers often starts with an attempt to make the phone ring or generate a click on a website.

Yet the best way to generate calls is to focus on making an existing customer thrilled. continue

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Social Media and Customer acquisition

If you just started a small business, you’re probably wondering how you can use social media to connect and acquire customers. Social media is known for helping businesses improve brand awareness, but one of the ways to assure that your random Twitter followers or Facebook fans will eventually become customers is when you create and share meaningful content. continue

Elon Musk on the Flawed Premise of Tesla and the False Promise of Fuel Cells | Re/code

Tesla’s Chief Executive Elon Musk didn’t break news during an appearance at the World Energy Innovation Forum on Wednesday, but the outspoken serial entrepreneur delivered a few jabs to rival companies, technologies and business models. continue

3 Reasons Every CEO Should Do Their Own Customer Support

Some may know me as the CEO of Freshdesk, but I like to introduce myself as a Support Guy who went on to become a CEO.

Thirteen years ago, I started my career as a pre-sales engineer offering support to complex tech projects. A few years later, I became a Product Manager and directly oversaw the customer support and pre-sales teams for several years before deciding to launch Freshdesk. continue

The 4 Things Every Customer Wants 

The landscape of customer loyalty has new contours: Customers get terrific service in pockets of their life and use those experiences to judge every other sales exchange. Customers also have more choices than ever before and therefore rely on their service experience as a key gauge of product and service excellence. Today’s customers are much smarter buyers. Social media has made every person a Consumers Report adjunct.

Stop Talking About Technology and Start Designing Experiences – Brian Solis 

As Joe Pine and Jim Gilmore wrote in the Experience Economy: Work Is Theater & Every Business a Stage, the future of business is less about products and more about creating experiences. That’s right. You’re no longer in the product business.

F.C.C., in a Shift, Backs Fast Lanes for Web Traffic

WASHINGTON — The principle that all Internet content should be treated equally as it flows through cables and pipes to consumers looks all but dead.

The Federal Communications Commission said on Wednesday that it would propose new rules that allow companies like Disney, Google or Netflix to pay Internet service providers like Comcast and Verizon for special, faster lanes to send video and other content to their customers.

How to Succeed Professionally by Helping Others

Kat Cole started helping out early. Raised by a single mother of three who held three jobs to support the family, Cole entered the workforce as soon as it was legal. At 15, she started selling clothes at a mall. At 17, she added a second job at a restaurant—first as a hostess and then as a waitress.

Woo Loyal Customers for Life With 4 Winning Ways | Entrepreneur.com

There’s a point in almost every romance when it’s time to either move forward or break up. The same is true for the brand-customer relationship. At some point, your best customers want recognition for their loyalty or they’ll quickly go from loving your brand to dumping it.

3 Ways to Grow Your Business By Focusing on the Customer 

Every business in this generation is being hit with a variety of challenges. It would be easy to just roll over and sink. Sadly many companies are even getting to the point where simply surviving has become their daily mode of operation.

Can Netflix Gain Advantage Over Other Streaming Services By Making Deal With Comcast?

Netflix has struck an agreement withComcast to speed streaming of its content to the cable company’s customers, the two said Sunday in a joint announcement. 

Which Social Media Platform Is Right For Your Business? (Infographic) 

Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company?
With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience. However, this unique infographic by the media solutions company Leverage compares the differences between Pinterest, Twitter, Facebook, LinkedIn, Instagram and Google+. In turn, this can help guide your social media decision-making.

How to Measure Social Media Lead Generation by Channel 

Leads are a catalyst to your business. Any customer who might be interested or conducts an inquiry about your product or service becomes a lead. Generating leads gives you access to the wealth of potential customers. It also assists you in retargeting efforts.

Is Twitter for Everybody? 

Is Twitter for everybody?
This is the question that eventually gets asked by every person and every company trying Twitter for the first time. In the height of your initial frustrations, you may be wondering … is Twitter really for me?