Social Media and Customer acquisition

If you just started a small business, you’re probably wondering how you can use social media to connect and acquire customers. Social media is known for helping businesses improve brand awareness, but one of the ways to assure that your random Twitter followers or Facebook fans will eventually become customers is when you create and share meaningful content. continue

The Best Length for Every Online Content 

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?

I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.

Why Companies Fail To Engage Today’s Workforce: The Overwhelmed Employee – Forbes 

We just completed a major study of human capital trends around the world (Deloitte Global Human Capital Trends, 2500 organizations in 90 countries) and the message is clear: companies are struggling to engage our modern, 21st century workforce.

How To Make Work Matter 

It’s the great challenge of leadership: how to inspire employees to bring their best selves to work and deliver consistent, stellar performance. It is accepted wisdom that happy employees are better performers. While there is much truth to this, it can lead to some common leadership mistakes.

3 Ways to Grow Your Business By Focusing on the Customer 

Every business in this generation is being hit with a variety of challenges. It would be easy to just roll over and sink. Sadly many companies are even getting to the point where simply surviving has become their daily mode of operation.

10 Signs You’re Using Social Media Wrong | Entrepreneur.com

There’s a vast difference between running social media profiles because that’s the de facto expectation of businesses these days and actually building a substantive social following that contributes to your business goals.

How Top Brands Use Twitter [INFOGRAPHIC] 

Did you know that with more than 13 million followers, Facebook is the most followed company on Twitter and the crown of most engaging brand goes to eBay. What if I told you that, 58 percent of world’s top brands have over 100,00 followers on Twitter, and that, majority of brands average at most ten tweets per day.

Advertiser Claims Facebook Benefits From Fake Likes, But Facebook Says ‘Fake Likes Don’t Help Us’

report in The Washington Post yesterday claims Facebook is benefiting from click farms used to boost Followers and Likes, even though the social media site penalizes any advertisers they find using click farm services.

7 Things Marketing Wants To Say To IT

Chief marketing officer David Perry knows exactly what he needs from his organization’s IT department. To maximize the success of his marketing strategies, he needs a CIO and a technology team that go beyond conventional support, Perry says — he’s looking for a partner that can help transform marketing. 

5 Reasons Small Businesses Should Embrace Twitter 

Despite being the world’s fastest growing social network with more than 170 million active users worldwide, small businesses remain hesitant to put Twitter to use for them.
Twitter is a powerful tool for businesses of all sizes. It’s great for short conversations, customer relations, lead generating and relationship building.