If you just started a small business, you’re probably wondering how you can use social media to connect and acquire customers. Social media is known for helping businesses improve brand awareness, but one of the ways to assure that your random Twitter followers or Facebook fans will eventually become customers is when you create and share meaningful content. continue
Your contribution to the success of employee advocacy in your organization is simple:
You have to believe in everything your program encompasses; and you must leave your people in no doubt that you believe.
The most important thing for success is having a great and talented team. But it’s not enough to hire your team and leave them to their job — if you want their best work, you have to continuously engage.
Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?
I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.
Social-savvy brands have been using Twitter to engage with fans and followers for years, but since we know most of them aren’t advertising, what are they using the service for?
We just completed a major study of human capital trends around the world (Deloitte Global Human Capital Trends, 2500 organizations in 90 countries) and the message is clear: companies are struggling to engage our modern, 21st century workforce.
It’s the great challenge of leadership: how to inspire employees to bring their best selves to work and deliver consistent, stellar performance. It is accepted wisdom that happy employees are better performers. While there is much truth to this, it can lead to some common leadership mistakes.
Every business in this generation is being hit with a variety of challenges. It would be easy to just roll over and sink. Sadly many companies are even getting to the point where simply surviving has become their daily mode of operation.
Curved glass. Phones that measure physical activity. Wearable tech. Connected cars. I am all for the innovations that are making mobile technology a more integrated part of consumers’ lives.
There’s a vast difference between running social media profiles because that’s the de facto expectation of businesses these days and actually building a substantive social following that contributes to your business goals.
Content marketing is now bigger than ever and has been rapidly embraced by the majority of agencies and in-house online marketing teams across the globe. continue
Did you know that with more than 13 million followers, Facebook is the most followed company on Twitter and the crown of most engaging brand goes to eBay. What if I told you that, 58 percent of world’s top brands have over 100,00 followers on Twitter, and that, majority of brands average at most ten tweets per day.
By now most businesses have realized the growth potential that an active Facebook account can bring, but not everyone is seeing the results.
A report in The Washington Post yesterday claims Facebook is benefiting from click farms used to boost Followers and Likes, even though the social media site penalizes any advertisers they find using click farm services.
Wіthоut а doubt, social media hаѕ transformed the way real estate professionals connect and engage with homebuyers and sellers.
Facebook just turned 10.
Ironically, if Facebook were a real person, it couldn’t join its own social network for another 3 years. (Mind you–this doesn’t stop under 13s from using the service.)
Chief marketing officer David Perry knows exactly what he needs from his organization’s IT department. To maximize the success of his marketing strategies, he needs a CIO and a technology team that go beyond conventional support, Perry says — he’s looking for a partner that can help transform marketing.
Despite being the world’s fastest growing social network with more than 170 million active users worldwide, small businesses remain hesitant to put Twitter to use for them.
Twitter is a powerful tool for businesses of all sizes. It’s great for short conversations, customer relations, lead generating and relationship building.
For generations, brands have successfully generated demand for goods and services. However, some are now questioning whether the disruptive power of the Internet may disrupt even this, perhaps one day rendering brands irrelevant.