The hunt for new customers often starts with an attempt to make the phone ring or generate a click on a website.
Yet the best way to generate calls is to focus on making an existing customer thrilled. continue
Tag Archives: experience
The 4 Things Every Customer Wants
The landscape of customer loyalty has new contours: Customers get terrific service in pockets of their life and use those experiences to judge every other sales exchange. Customers also have more choices than ever before and therefore rely on their service experience as a key gauge of product and service excellence. Today’s customers are much smarter buyers. Social media has made every person a Consumers Report adjunct.
Stop Talking About Technology and Start Designing Experiences – Brian Solis
As Joe Pine and Jim Gilmore wrote in the Experience Economy: Work Is Theater & Every Business a Stage, the future of business is less about products and more about creating experiences. That’s right. You’re no longer in the product business.
Looking Back: 5 Entrepreneurs Divulge What They’d Change and Keep the Same
An entrepreneur’s journey can be full of ups and downs. But by looking to the wisdom of others, you can get closer to what works and avoid what doesn’t.
Mobile innovation is headed for consumer engagement
Curved glass. Phones that measure physical activity. Wearable tech. Connected cars. I am all for the innovations that are making mobile technology a more integrated part of consumers’ lives.
