Projecting a Great Customer Experience a Half Year Ahead

The hunt for new customers often starts with an attempt to make the phone ring or generate a click on a website.

Yet the best way to generate calls is to focus on making an existing customer thrilled. continue

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The 4 Things Every Customer Wants 

The landscape of customer loyalty has new contours: Customers get terrific service in pockets of their life and use those experiences to judge every other sales exchange. Customers also have more choices than ever before and therefore rely on their service experience as a key gauge of product and service excellence. Today’s customers are much smarter buyers. Social media has made every person a Consumers Report adjunct.

Stop Talking About Technology and Start Designing Experiences – Brian Solis 

As Joe Pine and Jim Gilmore wrote in the Experience Economy: Work Is Theater & Every Business a Stage, the future of business is less about products and more about creating experiences. That’s right. You’re no longer in the product business.