How to Measure the ROI from Your Ongoing SEO Efforts 

Measuring the success of your search engine optimization efforts is important to ascertain whether your time, money and efforts are allocated effectively. SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services.

8 Ways to Write Terrible Online Ads | Entrepreneur.com

In his book Ultimate Guide to Pay-Per-Click Advertising, internet marketing expert Richard Stokes helps you master advanced search engine strategies from top search engine marketers to increase your sales. In this edited excerpt, the author reveals the 8 worst mistakes you can make when creating your pay-per-click ads.