I’m not really one for prognostication, especially where it concerns this frenetic digital world, but in 2011 I made a prediction that raised the eyebrow of a friend and it’s this: Twitter will outlast Facebook. Continue
There’s a point in almost every romance when it’s time to either move forward or break up. The same is true for the brand-customer relationship. At some point, your best customers want recognition for their loyalty or they’ll quickly go from loving your brand to dumping it.
Facebook just turned 10.
Ironically, if Facebook were a real person, it couldn’t join its own social network for another 3 years. (Mind you–this doesn’t stop under 13s from using the service.)
Who’s on Facebook? The short answer, of course, is everyone. And that’s why every company and brand needs to seriously consider a major presence on the platform, as well as a Facebook-specific content strategy. But digging into the demographic…