As digital disrupts more marketplaces, brands become more important and valuable – not less. They provide meaning and satisfy emotional needs. As consumers experience information overload, the tendency to gravitate toward what’s familiar increases.
“We’d love to say ‘It’s not you, it’s us’ but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot,” wrote delivery service Eat24 in its breakup letter with Facebook.
The opening question the venture capitalist asked after I sat down to be interviewed was, “How did a marketing guy end up being considered for a CEO job?”
After a 20-year career in high-tech that included managing development, running worldwide sales, and heading up marketing for a few moderately sized public companies, that’s the question the guy led with.
Are you analyzing social media insights to measure the Return-on-Investment of your marketing efforts?
If leveraged well, social insights can reveal consumer opinion and trends, and can be useful to make future predictions. For businesses and organizations properly utilizing this data, it can be key to success.
Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot focusing on the dedicated Olympian who wakes up super early, braves crazy cold temperatures and sacrifices a “normal” life for their dream. continue
This past week, Facebook turned 10 years old. While a handful of social networks came before Facebook, and many followed, Facebook was synonymous with social media for quite a while. For some time when people said social media they meant Facebook. Yes, there have always been other active social networks.
Marketing has always been about people. Yet, it’s a pretty un-human marketing explosion out there. There is too much content and jargon-laden stuff chasing too little mindshare. In 2010, Google’s then CEO, Eric Schmidt, proclaimed that there is more content created every two days than in all of human history up through 2003.
Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company?
With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience. However, this unique infographic by the media solutions company Leverage compares the differences between Pinterest, Twitter, Facebook, LinkedIn, Instagram and Google+. In turn, this can help guide your social media decision-making.
“How and when should I start marketing?” Many companies and new entrepreneurs can easily get hung up on that question.
Whether it refers to determining the tricky questions of how and when to start marketing your product or service to customers, or figuring out the correct market in which to launch, the following four simple steps I have outlined will help guide the process.
Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created.
If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. But if you search Twitter, the results are real-time conversations. And you can learn a lot from tapping into conversations!
When I first launched the Nuclear Chowder Marketing website, I had a couple of very specific goals. First, I wanted to demonstrate that money loves speed. The second was to test some new and popular marketing strategies. I will explain both of these goals in a moment.
The mobile landscape certainly continues to grow as we head into 2014. More than half of the U.S. population owns a smartphone (57%, according to a Pew study) and Americans are spending an average of two hours per day on their mobile devices.
Sales is the nucleus to every business, and sales models these days are undergoing a tidal wave of change. Buzz words like social sales, social selling or Sales 2.0 reflect the change social media is having on the way people do business.
Chief marketing officer David Perry knows exactly what he needs from his organization’s IT department. To maximize the success of his marketing strategies, he needs a CIO and a technology team that go beyond conventional support, Perry says — he’s looking for a partner that can help transform marketing.
Sure, the millennials are opting out of Facebook, but still, the social media giant still isn’t going anywhere. Which is good news for marketers, businesses and individuals wanting to utilize the platform in their marketing mix in the year coming …
Twitter debuted tailored audiences just over a month ago to give advertisers more sophisticated targeting capabilities, including retargeting, on the social platform. Today the company announced new ways to create target audiences that should …
This post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders. Marketing is increasingly digital, data-driven, and real-time. As a result, marketing has become more …
Social media has become a cornerstone of effective marketing strategy. Within five years, social media is expected to comprise, on average, 22% of overall marketing budgets. This year Youtube reached more 18-34 year olds than any cable network,…
As more consumers access the Internet for their news, shopping and numerous other daily activities, social media has become a powerful player in many marketing strategies. This communication avenue allows you to broadcast your mission and goals to…