Garrett Camp: Building Products People Actually Want to Use

Garrett Camp never launched a photo app or a “me too” social network. There is no movie about him and he’s not fawned over by the tech press. What he has done is create two industry-defining startups that are withstanding whatever the Silicon Valley hype-cycle throws their way, and he’s about to create a bunch more. continue

Tim Cook says Apple is ‘closer than it’s ever been’ to new product category | The Verge 

Apple is “closer than it’s ever been” to entering into a new product category, company CEO Tim Cook tells The Wall Street Journal. Apple has been regularly promising to enter into a new product category for some time now, with Cook perennially reiterating that it would happen this year.

3D printing: 10 companies using it in ground-breaking ways 

From the big whig corporations down to the smallest startups, there are plenty of companies utilizing 3D printers to create new products, improve old ones, and better their business processes. As the technology becomes more accepted in the enterprise, it will quickly become more mainstream.

Three Ways to Humanize Your B2B Marketing… and Improve Results

Marketing has always been about people. Yet, it’s a pretty un-human marketing explosion out there. There is too much content and jargon-laden stuff chasing too little mindshare. In 2010, Google’s then CEO, Eric Schmidt, proclaimed that there is more content created every two days than in all of human history up through 2003. 

Marketing Strategy – How and When to Start Marketing Your Product: Four Steps to Follow 

“How and when should I start marketing?” Many companies and new entrepreneurs can easily get hung up on that question.

Whether it refers to determining the tricky questions of how and when to start marketing your product or service to customers, or figuring out the correct market in which to launch, the following four simple steps I have outlined will help guide the process.