4 Ways the Best Sales Teams Beat the Market – Daniel Birke, David Sprengel, Jochen Ulrich , and Michael Viertler – Harvard Business Review 

Customers today use an average of six channels during the buying process, and the number of channels available to them is only increasing. Competition for those customers has also increased as margins have tightened.

Growth vs. Profit: What Should Rising Startups Focus On First? 

George Deeb is the Managing Partner at Chicago-based Red Rocket Ventures, a startup consulting and financial advisory firm based in Chicago.

This really is not a simple question to answer. There are so many nuances that go into assessing the right answer:

What is going on with the economy?
How liquid is the fundraising climate?
Are you B2B or B2C?
Are you the first mover?
How defensible is your business, with patents, product complexity or otherwise?
What are your competitors doing?