The Best (and Worst) of 2014 Sochi Olympics Marketing Strategy

Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot focusing on the dedicated Olympian who wakes up super early, braves crazy cold temperatures and sacrifices a “normal” life for their dream. continue

What’s driving China’s deep sea ambitions?

Recently, China’s Jiaolong manned submersible became the world’s deepest-diving state-sponsored research vessel, with four trips to 7,000 meters depth. Around the same time, news broke of plans for a National Deep Sea Center, a $78 million facility that will operate the sea-going fleet and serve as a central base for oceanographic research and technology development.