I was doing research on Google Trends and noticed something interesting. The phrase “social media marketing” grew tremendously from 2009 to 2011 and has since leveled off, without future growth in sight. Meanwhile, the phrase “content marketing” has really picked up in the last year and is on a significant upwards trajectory. I realized that these simple graphs told a larger story about today’s marketing landscape.
Oh no! Does that mean you might actually have to take it seriously?
You’ve no doubt heard that social media sucks for fundraising. And that may have made you relax, since you now thought it wasn’t something you’d really have to add to your portfolio. Well… yes and no.