4 Ways the Best Sales Teams Beat the Market – Daniel Birke, David Sprengel, Jochen Ulrich , and Michael Viertler – Harvard Business Review 

Customers today use an average of six channels during the buying process, and the number of channels available to them is only increasing. Competition for those customers has also increased as margins have tightened.

3 Ways to Grow Your Business By Focusing on the Customer 

Every business in this generation is being hit with a variety of challenges. It would be easy to just roll over and sink. Sadly many companies are even getting to the point where simply surviving has become their daily mode of operation.

Ballmer: If I could ‘redo the last 10 years,’ Microsoft wouldn’t be behind on mobile | VentureBeat | Business | by Harrison Weber 

“We would have a stronger position in the phone market today if I could redo the last 10 years.” — Steve Ballmer

Former Microsoft chief Steve Ballmer spoke candidly at the Saïd Business School in Oxford, U.K, according to a report from the Wall Street Journal. The retired CEO, replaced by Satya Nadella, emphasized his faith in Microsoft’s pending acquisition of Nokia’s devices and services unit and shared vague opinions on Facebook’s WhatsApp deal.

How to Measure the ROI from Your Ongoing SEO Efforts 

Measuring the success of your search engine optimization efforts is important to ascertain whether your time, money and efforts are allocated effectively. SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services.

How to Measure Social Media Lead Generation by Channel 

Leads are a catalyst to your business. Any customer who might be interested or conducts an inquiry about your product or service becomes a lead. Generating leads gives you access to the wealth of potential customers. It also assists you in retargeting efforts.

Understanding the ROI of Facebook Ads AND How to Maximize It

Have you messed around with Facebook Ads for a month or so, taken a look at your click-through-rates, conversion rates and ROI and said to yourself, “Pah!”? Well, stop for a second. Facebook Ads don’t suck. Seriously. No, you’re not going to get