60 Percent in U.S. See Current Economic News as Neither Good Nor Bad 

It’s easy for small business owners to get bogged down with the idea that a perceived “bad economy” is hurting their sales.
Would it surprise you to learn that the majority of Americans don’t see the economy that way at all?
If the public gets its perception of a good or bad economy from the news, then most Americans have mixed feelings, based on new data from Pew Research.

3 Ways Mobile Advertising Can Be Effective 

Mobile marketing and advertising are at the forefront of most analysts’ predictions for what will be pivotal in 2014, and it’s not a far-fetched proposal. In 2013 there was 75% growth in mobile advertising, according to AdAge Mobile Fact Pack.
No longer is mobile marketing and advertising a peripheral issue for businesses—rather, it’s being seen as an essential component of any marketing strategy.