Social Media and Customer acquisition

If you just started a small business, you’re probably wondering how you can use social media to connect and acquire customers. Social media is known for helping businesses improve brand awareness, but one of the ways to assure that your random Twitter followers or Facebook fans will eventually become customers is when you create and share meaningful content. continue

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Employee Advocacy | Following the Leader | Social Media Today 

Your contribution to the success of employee advocacy in your organization is simple:

You have to believe in everything your program encompasses; and you must leave your people in no doubt that you believe.

How Men and Women Use Mobile and Social Media Differently (Infographic) | Entrepreneur.com

As the old saying goes, men are from Mars and women are from Venus.

An infographic from FinancesOnline.com gives that theory a bit more weight. The graphic illustrates the different ways the genders use social media and mobile.

Marketing Technology is All About Content | Social Media Today 

I was doing research on Google Trends and noticed something interesting. The phrase “social media marketing” grew tremendously from 2009 to 2011 and has since leveled off, without future growth in sight. Meanwhile, the phrase “content marketing” has really picked up in the last year and is on a significant upwards trajectory. I realized that these simple graphs told a larger story about today’s marketing landscape.

Shopify Examines Social ROI For Commerce Sites, Finds Facebook Dominates But Reddit Is Growing

Shopify has compiled data from its platform merchants to determine how much value commerce sites get from social media engagement, and put the results into a massive infographic.

3 Ways to Grow Your Business By Focusing on the Customer 

Every business in this generation is being hit with a variety of challenges. It would be easy to just roll over and sink. Sadly many companies are even getting to the point where simply surviving has become their daily mode of operation.

10 Signs You’re Using Social Media Wrong | Entrepreneur.com

There’s a vast difference between running social media profiles because that’s the de facto expectation of businesses these days and actually building a substantive social following that contributes to your business goals.

Which Social Media Platform Is Right For Your Business? (Infographic) 

Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company?
With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience. However, this unique infographic by the media solutions company Leverage compares the differences between Pinterest, Twitter, Facebook, LinkedIn, Instagram and Google+. In turn, this can help guide your social media decision-making.

For those inside and outside of Ukraine and Venezuela, social media is the only media that matters 

The value of social-media networks such as Twitter and Facebook becomes even more obvious during crises like the uprisings and anti-government demonstrations in Ukraine and Venezuela, where both have become a lifeline of real-time information for residents and expatriates alike

Question for the C-suite: What’s your capacity for change?

Sales is the nucleus to every business, and sales models these days are undergoing a tidal wave of change. Buzz words like social sales, social selling or Sales 2.0 reflect the change social media is having on the way people do business.

What Does a Day in Social Media Look Like? [Infographic]

Of the world’s roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms? The following infographic by Saxum shows the daily activity on Facebook, Twitter, LinkedIn, Pinterest, Vine, Google

Should a Company Create a Separate Customer Service Twitter Handle?

Social media completely changed the way people do business nowadays. Instead of having little communication between divisions, they now have to work together and quickly address any issue to a specialized department. Another significant change is the close integration with social media and customer service. Why has it become so important?