Our ongoing communications revolution has profoundly affected how salespeople achieve success.
Buyers are now in charge!
Referencing blogs, Twitter, LinkedIn, YouTube, Facebook and other Web-based tools, buyers often bypass the traditional selling model altogether – learning for themselves about your products and services, your competitors, and what customers say about you (whether true or not!). continue
Most people agree that the two strongest human urges are survival and procreation, but there is very little consensus on the next most powerful. I believe it’s the need to succeed. Humans hate to fail — hate it more than almost anything else.
In 2010, Pepsi pulled its Super Bowl ads and invested $20 million into its Refresh project, which employed crowdsourcing to support good causes. It was an astounding social media success, with more than 87 million votes cast.
I used to think corporate culture didn’t matter. Discussion of vision, mission and values was for people who couldn’t build product or sell it! We had work to do and this MBA BS was getting in the way!
Money laundering activity remains a threat to Ireland’s reputation as a financial centre and is benefiting criminal gangs, a new report states today.
The report from business advisory group Grant Thornton says that the level of money laundering here is estimated to be at least €3 billion.
As much as 90% of learning and development takes place on the job – which makes sense since continuous learning is a key strategy for a sustainable career. In fact, employees’ direct managers are often their most important developers. Help your team members flourish with these tips:
As the crisis in Ukraine spreads through Crimea—and possibly to Eastern Ukraine as well—it is not conventional measures of power we should be paying attention to. Commentators have expended a lot of ink and pixels on scale — the size of various armies and economies — but are still underplaying the importance of networked power. It’s these connections that really matter.
For the title of his memoirs, Timothy F. Geithner has employed a somewhat wonky phrase evocative of the financial crisis: “Stress Test.”
The compositions of the boards of Silicon Valley companies are once again in the spotlight. continue
“How and when should I start marketing?” Many companies and new entrepreneurs can easily get hung up on that question.
Whether it refers to determining the tricky questions of how and when to start marketing your product or service to customers, or figuring out the correct market in which to launch, the following four simple steps I have outlined will help guide the process.
When you think of the billions of dollars organizations spend to protect their digital assets, it’s amazing that hardly a week goes by without news of a major security breach.
I had the chance to see IBM CEO Ginni Rometty in action at the company’s recent partner event and her keynote speech both surprised and delighted me with her emphasis on social media connections.
For generations, brands have successfully generated demand for goods and services. However, some are now questioning whether the disruptive power of the Internet may disrupt even this, perhaps one day rendering brands irrelevant.
HP has made some giant missteps that have left it out in the mobile cold, but it could find its way into the market if it manages to get a foothold in India. It’s strategy there is to offer what presumably will be affordably priced phablets. …
It’s always tempting at this time of year to try to make a definitive list of the best ideas from the past 12 months. But then we end up debating what counts as best — important?…