The Reasons People Don’t Follow Their Passions, and What You Can Do

Pursuing your passion can mean different things to different people, but no matter your definition, it seems people always have a reason why they can’t do it. If you’re someone who has always wanted to follow your dream but never gained any traction, here are some answers. Continue

Social Media and Customer acquisition

If you just started a small business, you’re probably wondering how you can use social media to connect and acquire customers. Social media is known for helping businesses improve brand awareness, but one of the ways to assure that your random Twitter followers or Facebook fans will eventually become customers is when you create and share meaningful content. continue

Why You Should Be Using Twitter Ads Over Any Other Advertising Platform – SumAll

Early adopting marketers saw that their ads performed remarkably well, were cheap, and soon advertisers started flocking to the platform. These days, it seems everyone’s a Facebook Ads expert. continue

Which Social Media Platform Is Right For Your Business? (Infographic) 

Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company?
With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience. However, this unique infographic by the media solutions company Leverage compares the differences between Pinterest, Twitter, Facebook, LinkedIn, Instagram and Google+. In turn, this can help guide your social media decision-making.

Are You Cut Out to Be a CEO? [Infographic] 

“Pshh, I could do that job.”

Ever utter that?

Probably.

… Ever utter it about your CEO?

If you have, this is the infographic for you. While it doesn’t shed light on all of the qualities you need to be a CEO — and might be a better reflection of the CEOs who came up through the ranks in the past couple of decades, rather than the CEOs to come — you might see some qualities you and current CEOs share.

New Social Media Marketing Trends In 2014

It is impressive how social media trends have dramatically progressed over the past few years. Social media marketing is becoming a powerful means of advertising products and services without having to sound like a salesman. What started out as a

How to Use Twitter Ads for More Exposure, Leads and Sales

Are you interested in learning more about advertising on Twitter? Have you followed the latest on Twitter ads? Twitter has many paid options to help you gain more exposure. Keep reading to discover three ways to use Twitter ads to grow your bus

The Key to Making New Year’s Resolutions Stick

This time every year, millions of people across the globe commit themselves to the pursuit of virtuous goals, such as losing weight, being a more understanding boss or partner, obtaining a better education, eating more healthfully, and saving money. But when are such reflection exercises effective? And will your resolutions stick and turn into real changes in your behavior?

Il manager del 2014? Digitale e «lean»

La nuova frontiera tra le professioni digitali? Si chiama Real time bidding (Rtb) manager. In pochi sanno chi è e che cosa fa, ma a detta dei recruiter di alti profili sarà questa la figura professionale su cui scommettere nel 2014.