Marketing Technology is All About Content | Social Media Today 

I was doing research on Google Trends and noticed something interesting. The phrase “social media marketing” grew tremendously from 2009 to 2011 and has since leveled off, without future growth in sight. Meanwhile, the phrase “content marketing” has really picked up in the last year and is on a significant upwards trajectory. I realized that these simple graphs told a larger story about today’s marketing landscape.

Three Trends Changing Social Media Marketing Strategies

As more consumers access the Internet for their news, shopping and numerous other daily activities, social media has become a powerful player in many marketing strategies. This communication avenue allows you to broadcast your mission and goals to