Building trust is as essential to the success of your brand as air is to all who breathe it.
There are few relationships that require more trust and honesty than that between you and your mechanic. When you move to a new place or buy a new model of car, you need someone you can rely on and whose business practices are ethical. You can ask your friends, or hope the Yelp reviews are honest, but what if you want something more substantial to base your mechanic choice on?
Content marketing is now bigger than ever and has been rapidly embraced by the majority of agencies and in-house online marketing teams across the globe. continue
Despite the rise of social networking and the perceived crumbling of face-to-face interaction it has caused, community is not dead. I have always been very passionate about local small business, but when I talk about real life networking within my community, I often get a few raised eyebrows.
Social media is a vital form of customer service for any business, with Twitter being the most popular and public way of customers calling out brands online.
Trust in global financial institutions has improved but still remains negatives, according to a Thomson Reuters survey of news and social media. Its proprietary TRust Index showed “trust sentiment in the top 50 global financial institutions finish…