I’m not really one for prognostication, especially where it concerns this frenetic digital world, but in 2011 I made a prediction that raised the eyebrow of a friend and it’s this: Twitter will outlast Facebook. Continue
Twitter might not be turning a profit, but we can’t fault the service for bad timing. On the same morning that the social media network erupted with a cacophony of Solange Knowles-beating-up-on-Jay-Z-in-an-elevator tweets, Twitter unveiled a new function: a mute button. continue
Early adopting marketers saw that their ads performed remarkably well, were cheap, and soon advertisers started flocking to the platform. These days, it seems everyone’s a Facebook Ads expert. continue
Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?
I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.
Social-savvy brands have been using Twitter to engage with fans and followers for years, but since we know most of them aren’t advertising, what are they using the service for?
As you know there are a bunch of social networks available today, from the relatively tiny one like Pinterest to the titan like Twitter, each has its own audience, taste and value.
It turns out that in 2014, blocking access to part of the internet isn’t very easy.
Yesterday, Turkey tried blocking Twitter ahead of elections. But people have been finding ways around the block.
The value of social-media networks such as Twitter and Facebook becomes even more obvious during crises like the uprisings and anti-government demonstrations in Ukraine and Venezuela, where both have become a lifeline of real-time information for residents and expatriates alike
Expectations are everything, and Twitter (TWTR) has the rotten luck of having its expectations set by Facebook (FB), its much-larger cousin atop the social media world. Twitter reported its first-ever quarterly earnings as a company on Wednesday, and by some measures they were quite good.
With social networking becoming a routine in the common man’s life, freedom of speech is being challenged like never before. During such times the depth in Transparency Reports by social networking giants is becoming a crucial factor. Twitter, the 140 character network has been publishing such reports since 2012 and it has now released the Transparency Report for H2 2013 i.e. from Jul 1- Dec 31 2013.
The No. 1 complaint from businesses new to social media is: “I just don’t have time.” What these people don’t realize is that social media doesn’t always require a huge commitment, especially Twitter.
Leads are a catalyst to your business. Any customer who might be interested or conducts an inquiry about your product or service becomes a lead. Generating leads gives you access to the wealth of potential customers. It also assists you in retargeting efforts.
There is one major mistake that’s being made all the time on Twitter!
The culprit is evident right at the very start of a Tweet.
Did you know that with more than 13 million followers, Facebook is the most followed company on Twitter and the crown of most engaging brand goes to eBay. What if I told you that, 58 percent of world’s top brands have over 100,00 followers on Twitter, and that, majority of brands average at most ten tweets per day.
The reported but still-unconfirmed news that Twitter is moving into e-commerce—first broken by Re/code—is baffling to most people.
Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created.
If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. But if you search Twitter, the results are real-time conversations. And you can learn a lot from tapping into conversations!
Today KLM Royal Dutch Airlines announced that its social media followers could pay for tickets and other services via Twitter. It’s not quite the same as using Twitter to accept payments or using a stored credit card on Twitter (like iTunes). However it points toward much more commerce happening on the social site.
Is Twitter for everybody?
This is the question that eventually gets asked by every person and every company trying Twitter for the first time. In the height of your initial frustrations, you may be wondering … is Twitter really for me?
Twitter’s first earnings report shows that growth is slowing. Could it be a sign it’s meant to be a niche network?
Social media is a vital form of customer service for any business, with Twitter being the most popular and public way of customers calling out brands online.